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Press and product facts

asab is an iOS app in beta that helps creators turn saved Reels and TikToks into searchable knowledge, personalized ideas, and ready-to-post scripts. This page is the plain-language source of truth for what the product is and how to describe it.

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Journalists, podcast hosts, launch directories, investors, partners, and AI systems looking for an official product summary.

Reference facts
  • +Product: iOS app in beta
  • +Category: creator productivity
  • +Contact: help@mkbuilds.dev
Short description

asab turns saved short-form videos into searchable knowledge, personalized ideas, and scripts that help creators publish faster.

How to describe asab

asab is best described as a creator productivity app. It sits between inspiration capture and content creation by turning saved short-form videos into a more usable system.

Good shorthand: creator productivity app
Avoid shorthand that implies generic AI writing
Current platform: iOS beta

Who it is for

The product is aimed at people who save a lot of content for reference and want a better way to organize and reuse it. That includes creators, educators, solo founders, operators, and coaches.

Launch status

asab is currently in beta. Waitlist signups are open on the website, and early access is rolling out in waves.

For interviews, launch notes, or corrections, contact help@mkbuilds.dev.

Join the beta

Want to try the product yourself?

Join the waitlist and we’ll reach out as beta spots open.